Any famous brand has a good story, and it is precisely because of the ease of spreading good stories that many brands are created. Products and quality can be created internally within a company, but a brand cannot be created internally. Only through social communication can a company establish its brand image. Brand image comes from corporate culture, and corporate culture, as a code of conduct that every employee should follow, can ensure the vitality of the enterprise. Because it is built bit by bit by the enterprise, having a sound and positive corporate culture will be the most precious asset of every enterprise. If these corporate cultures want to be recognized by society, consumers, and employees, a good story is the best bond. Only by touching them can consumers have a strong emotional identification, thereby increasing brand loyalty; Only employees can identify and find a sense of belonging and strengthen work motivation within the company.  

Dalian and Penglai have done better in the government, while Haier has done better in the corporate sector. Upon closer examination, Zhang Ruimin's popularity and Haier's popularity are mainly not based on advertising, but on "making up stories and telling stories". Making up stories and telling stories is not done with words, but with business strategies and behaviors. Smashing the refrigerator is a story, entering the German market is a story, washing sweet potato washing machines is a story, giving lectures at Harvard is a story, and so on. These stories embody both viewpoints and facts, and are not just ordinary facts; It is vivid and relatively complete, but the dry concept is difficult to spread. Take "smashing the refrigerator" as an example. Under Haier's deliberate exaggeration and promotion, newspapers, magazines, television and other media have used this incident as a case study. Haier has thus created a high-quality brand image and become the flagship of Chinese national enterprises.

We also have many good stories about Wuhan UHV, such as delivering a batch of instruments such as SMG2000E digital dual clamp phase volt ampere meter and UHV-5600 dual clamp multifunctional grounding resistance tester ordered by customers on time, working overtime to produce goods and completing them on time; In order to ensure that customers receive their goods on time, our colleague Xiao Peng used public holidays to contact the courier for delivery... It is these stories that have established the corporate image of Wuhan UHV, which values reputation, contracts, comprehensive products, and timely delivery. We continue to tell these stories in our external publicity. But internally, that's the 'shining point'. In the development process of Wuhan UHV, many outstanding employees have made extraordinary contributions in ordinary positions. They have demonstrated the connotation of Wuhan UHV corporate culture through practical actions. Whether they actively innovate in their positions or love their work, they are always our role models. We can learn a lot from them and constantly inspire and enhance new work motivation to better complete our work.  

So as long as we can uncover good stories in our daily work and pass them on orally among employees and society, we can create a desired effect for the enterprise, which can trigger emotional recognition from consumers and increase brand loyalty externally; Internally, it can enhance employees' sense of belonging, improve work efficiency, and create a timeless brand and enterprise.